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The Fendi Mamma Baguette is one of the most recognisable evolutions of the original Baguette silhouette. Introduced in the late 1990s and produced heavily in the early 2000s under Silvia Venturini Fendi, the Mamma version was designed as a slightly roomier, more practical interpretation of the original Baguette. Hence the name “Mamma.”
This piece is crafted in the iconic brown Zucca canvas with dark tobacco leather trim and silver-tone FF logo hardware on the front flap. The Zucca monogram was originally designed by Karl Lagerfeld in 1965, but it became globally dominant in the late 1990s and early 2000s when logo dressing defined the era.
The rectangular front FF buckle is typical of early 2000s Mamma Baguettes and reflects the bold hardware trend of that time. The structured but softly padded body, adjustable leather shoulder strap, and secure flap closure make it a highly wearable everyday vintage piece.
The interior is lined in dark fabric with a zip pocket.
Era: Early 2000s Head Designer at the Time: Silvia Venturini Fendi (Accessories), Karl Lagerfeld (Ready-to-Wear) Material: Zucca canvas with leather trim Color: Brown / Tobacco Hardware: Silver-tone Condition: Very good vintage condition. Canvas is in excellent condition with no visible wear. Leather shows very light patina consistent with age (see photos). Interior clean. Size: Medium shoulder bag (classic Mamma proportion) 29cm x 24cm x 9cm Notes: Adjustable leather strap. Signature FF front hardware. Made in Italy.
Why it made the cut
The Mamma Baguette sits right at the intersection of Y2K revival and long-term collector appeal. It’s more practical than the mini Baguette but still unmistakably Fendi. The Zucca canvas is currently one of the strongest performing logo textiles on the resale market, especially in classic brown. This is the kind of piece that works with tailoring, denim, or a slip dress and doesn’t feel trend-dependent.
